Believe it or not, not all online business searches are performed on Google. Social media websites and online directories will expand your visibility and consistently generate some of the best leads you can ask for – for practically nothing!
Free and paid online directory marketplaces are worth the time and investment you take to list your business.
So… Do I Really Need to Submit To Online Directories?
The short answer – Yes. Listing your business information and website to relevant online directories will increase your business’s reach and is a great source of leads, online reviews, and referral traffic. The key to generating more sales online is advertising and positioning your business where consumers want to be – and already are.
When creating your listings, it’s important that all the information is consistent across all of your directories. Make sure to provide details that are strong selling points that may appeal to new customers.
How Many Should I List My Business On?
As many quality online directories as you can. But it’s the relevancy and quality of the directories that are important. Links from unrelated, and spammy websites can actually hurt your rankings so it’s important to review each site and see if it’s a good match for your business before adding your listing.
How Do I Tell Which Directories Are “Quality” and Which Are Not?
A lot of it comes down to common sense. The easiest way is to take a look at the businesses that are already listed- are there businesses listed that are relevant to yours? Obviously if you run a bakery in San Diego, you don’t want to feature your business on an Canadian home remodeling directory.
Quality is an important factor so stick to the best sites for our business. Your goal should be to make sure that you have accurate, up to date information about your business exactly where your customers are searching.
For your convenience we’ve put together a list of 25 the “must have” local directories that we recommend.
- Google My Business
- Bing Places
- Yahoo Local